Wednesday, September 28, 2011

Scholars Upscale Social Marketing To Promote Hero Farmers

Can you imagine life without farmers? A team of scholars from the Young Minds Academy (YMA) Season 5 leadership program can’t. They harnessed the power of marketing strategies mostly through the new media to promote a farmer empowerment project in Consolacion, Cebu. Because of the on-going training that the farmers are undergoing, they will soon yield better and abundant harvests in their respective farms all over Cebu.

The online community has been abuzz with the iluvfarmers farmers
campaign that champions hero farmers in Cebu.

About Kabalikat sa Kabuhayan

Team CPMPC of the YMA program of the Ramon Aboitiz Foundation Inc. created a campaign for the “Kabalikat sa Kabuhayan.” The project aims to educate farmers in vegetable and fruit production and innovations as part of the poverty alleviation goals of the Municipality of Consolacion.

Around 120 farmers go to the 5,000 square meter demo farm site in Brgy. Danglag to learn from the trainers from Harbest Agribusiness Corporation and the Department of Agriculture Regional Offices.

The program’s aim is to empower our farmers with knowledge to improve farm practice and increase yield, thereby providing better income opportunities.

The project started last September 11 and is set to end on November 18, 2011. This has been done in 18 other project sites all over the country as well, and as of writing, graduated more than two thousand farmers.

About iluvfarmers

The Team CPMPC scholars of YMA drafted and implemented a massive campaign to help these farmers gain social awareness and support from the public with the parameters set by RAFI which is 1,000 likes on the Facebook page and 10,000 peso donation or signature of commitment within a one month period.

But instead of focusing on achieving the goals, they turned to the notion that the quality of interaction and support they get is more important especially within the deadline.

As part of the marketing strategy, they branded their campaign as “iluvfarmers” to imply the need for people to appreciate our farmers who are considered as unsung heroes. Meticulous planning and execution was done from designing the logo, content creation and development, setting of specific goals, art direction of campaign materials such as online posters, advertisements, teasers, blog posts, endorsements from different personalities and regular updates in the social networking sites. They also went to the farm demo site and worked with the farmers themselves under extreme weather conditions and poor classroom setting.

The scholars themselves underwent input sessions with social marketing experts in the region today.

They created a Facebook page with a custom designed landing page which can be accessed at where details of the program and how you can support the campaign and the farmers are placed. They also created a Twitter account where conversations and interactions are done not only with netizens but as well as Agriculture and Farming organizations all over the world. To curate the beautiful life stories of the farmers and to regularly update the supporters with the latest developments of the project, Team CPMPC scholars also had created a blog site for better content and brand establishment.

The iluvfarmers Campaign is being spearheaded by Jaysee John R. Pingkian, Lorbe Catadman, Babykit Marie Nunez, Irish Nunez and John Rhecel Solon members of the Team CPMPC of the YMA Season 5.

Why you should help?

Farming is not as fun as you would experience through games like Farmville. It actually takes a lot of effort and life as we know it and some people have not only considered it as livelihood but life in itself.

The project needs to sustain because they have learned to pursue a reliable source of income with very little capital through the technologies and knowledge imparted to them.

They need not only awareness from people but as well as donations in money or in kind such as farming tools and fertilizers, vegetable and fruit seeds and seedlings because after the training they are expected to apply their knowledge unto their respective farm lands.

Keep in mind that they are also the providers of their families.

They also need social awareness because little attention and support is given to these people whose efforts are barely recognized and compensated for the amount of work they are doing.

How can you help?

4 Steps to Help Them!

  1. LIKE and SHARE this page! COMMENT on photos and posts as well!
  2. DONATE your Facebook or Twitter Status:
    • They work hard to provide us food. We can help them do better. FOLLOW @iluvfarmers and LIKE 
    • Somewhere in the mountains are heroes who work tirelessly to provide us and their families. FOLLOW @iluvfarmers and LIKE
    • Facebook is not just for emo stuff. It could also be used to support our hero farmers! FOLLOW @iluvfarmers and LIKE
    • Or you could CREATE YOUR CREATIVE STATUS and post it on the Facebook page so they could feature you!
  1. FOLLOW us on Twitter
  2. DONATE or ask people to donate money, farm tools, farm supplies, seedlings or seeds.
    • Contact iluvfarmers Campaign Ambassador Lorbe Catadman: 09299613737

Monday, September 26, 2011

Manong Vicente's Life Story of a Farmer

Vicente E. Lacio is a 59 year old farmer, has 7 children 2 of them are graduating from high school the others are already working while his wife is a “kusinera”. 

Manong Vicente has been farming since he was very little as a succession to his parents’ work. 

He is an experienced farmer, farming for over 40 years now he said that the major challenges of a farmer that he must face are the occurrence of pests  and acquiring the capital for the fertilizers and “binhi” or seedlings for the next season’s planting. 

He must also endure the physical pains like headaches, backaches and as he would term it “sakit sa kalawasan” to sustain the farm. 

As a “saop” a term for farmers who don’t farm their own lands, half of his earnings for the sold harvested crops go to the owner of the land. 

Mostly for a year, he can harvest thrice but sometimes though he can only harvest twice especially if there was a huge pest-attack on the crops. 

Farming as a work for him is “pait”, it requires hard work and is not a very comfortable job at all. He works rain or shine and unlike other workers, he is not paid for his labor. 

But even still, he strives for his family and puts God first in all that he does. He prays to God for good harvest and even right before he plants. He believes that God holds everything and it is Him who will determine their fate. 

He joined the “Kabalikat sa Kabuhayan” program to be able to learn the major practices of farming. As an experienced farmer as he is, he also wants to be up to date and wants to know and experience how to farm hybrid vegetables.

Manong Vicente is a beneficiary of the Kabalikat sa Kabuhayan Farmer Empowerment Program in Consolacion, Cebu, Philippines

Read more on the 6 WAYS ON HOW YOU CAN HELP HIM and other farmers!

written by Lorbe Catadman 

Nanay Conchita's Life Story of a Farmer

Farming has run through Nanay Conchita Andrade’s family for years. Like her, her husband and 3 children are also into farming.

She is 60 years old and has been farming since she can remember in their farm in Tuburan. They transferred in Consolacion 5 years ago but they still farm a piece of land. She grows cassava, alugbati (Malabar night shade), eggplants and okra. She joined the training program to be able to learn how to plant variety of fruits and vegetable and to learn something new.

For her basically, the major challenges in farming are the type of soil and weather.  Not all soils are appropriate for farming and others have to be prepared well and should be treated with fertilizers for the plant to last. Weather can also affect the seeds because they can’t grow their roots if there is too much rain.

Nanay Conchita loves farming. She said that she cannot be still and her head would ache if she can’t farm.  

Aside for the fact that farming is the primary source of their family’s income, she considered it her life. She believed in its power. She said that farming provides us all our sustenance.

Nanay Conchita is a beneficiary of the Kabalikat sa Kabuhayan Farmer Empowerment Program in Consolacion, Cebu, Philippines

Read more on the 6 WAYS ON HOW YOU CAN HELP HER and other farmers!

written by Lorbe Catadman 

Monday, September 19, 2011

Lorbe shares what it's like to work with our farmers

I have learned from our farmers the value of time; to never put off until tomorrow what can be done today. Most of our farmers may have not acquired the level of education that most of us had already achieved but they are those whose hands were calloused, whose skins were burned to cultivate and grow the foods that we all eat every day. Our farmers deserved to be highly acknowledged, understood, thanked for and not to be discriminated.
- Lorbe Catadman -

Farmers showing their interest by listening attentively despite their positions under the afternoon heat of the sun.

Lorbe is one of the YMA Scholars who volunteers to work with, campaign and raise funds, resources and awareness for the Kabalikat sa Kabuhayan, farmer empowerment program in Consolacion.

Read her whole story on her blog... what she had seen, experienced and discerned...

posted by Jaysee

6 Ways to Help Our Local Farmers

Even women farmers are active in the training site in Consolacion amidst the heat of the sun!
  1. LIKE and SHARE this page!
  2. DONATE your Facebook or Twitter Status:
  3. Or you could CREATE YOUR CREATIVE STATUS and post it here so we could feature you!
  4. FOLLOW us on Twitter
  5. DONATE or ask people to donate money, farm tools, farm supplies, seedlings or seeds.
    • Contact iluvfarmers Campaign Ambassador Lorbe Catadman: 09299613737
  6. PLAY THE MINI GAME by commenting on this photo:
    Why I Should luvFarmers?

posted by Jaysee